In March 2019, the German IF Design Award (iF Design Award), known as the "Design Oscar", was held in Munich, Germany. Zeng Ling Design Workshop's original brand "Suddenly Ancient Duck" stood out and won the IF Food and Beverage Packaging Design Award after "Suddenly Rice Wine.

On April 15, 2019, Italy's A' Design, the top international design award, announced the results. "Suddenly Ancient Duck" won the' Design Design Award again. The award ceremony was held on the shores of Lake Como in Milan, Italy in June.

Zeng Ling Design Workshop
Creative/Design Director: Zeng Ling
Design Guidance: Yang Hong
Design Assistant: Shen Sha
Illustration Assistant: Xiao Jiecui
Won the award: German IF Design Award 2019 Italian A' Design Design Award 2019

Official website: www.preaker.com




Suddenly, the design idea of ancient preserved duck packaging came from the duck breeders carrying holes and sacks in the 20th century Chinese bazaars. The duck poked its head out of the holes in the sacks and breathed. This time-rich scene was used to reflect the traditional hand-pickling process of preserved duck and resonated with consumers at the same time. Suddenly, the ducks used were stocked in natural waters and played with fish since childhood. The image of the duck breeder was designed with some interest, which showed that the duck breeder took good care of the duck like his grandfather. The packaging is printed in an environmentally friendly cardboard box, with no special process, low cost, fast production, and saving storage space for easy transportation.
The design idea of the packaging of HuangRan Traditional Preserved Duck comes from a duck breeder with a broken sack on his back in the Chinese market in the 20th century. Ducks breathe through the holes in their sacks.The sense of age is used to reflect the traditional manual curing process of preserved duck, which has an emotional resonance with consumers at the same time.
All the ducks of Huangran were raised in natural waters, they play with fishes since childhood. Huangran makes a little interesting design of the image of the duck keeper, showing that the duck keeper takes good care of the duck as grandpa does.The packaging is made of Kraft Paper paper Folding box, No special printing process, low cost and can be produced fast.