The Crocodile Lady rebranding project focuses on strengthening the brand heritage as the no.1 fashion brand for Korean women, along with appealing to new consumer targets ba-sed on our renewed features for new trends. Crocodile Lady is targeting new women's consumers in their Forty, seeking young features and holding exclusive and clear preference in fashion. Urban Jungle is the rebranding concept for these new consumers. Henri Rousseau, an artist of impressionism has expressed the hidden beauty and basic sensibilities of nature. Crocodile Lady has established our new brand identity through inspiration of Rousseau's ex-pression of the jungle.

Country
Korea

Year
2017

Client
Fashion Group Hyungji

Affiliation
TheTomorrowPeople

Designer
Moris Lee, Yoona Kim, kkangseb, Miryung Kim, Jigun Ryu

[K design award]
[www.kdesignaward.com/]