There is a natural crater in Baisha County, Hainan Province. Hainan organic green tea grown within a five-kilometer range centered on it has a unique taste. There are many tea farmers, large and small, but they have not formed their own unique brand value and packaging, and cannot compete with other green tea brands. We want to bring more job opportunities and increase their income to local tea farmers through creative packaging design and planning.

We want to give users a personal experience of tea gardens and establish an emotional connection between consumers and products. We use "30 packs of good tea" to describe "one pack a day" to savor the gifts of nature. The overall packaging design uses "tea field" as the background; hand-painted to show the pictures of nature, tea and tea farmers' hard work. At the same time, rows of tea trees can be "raised" by hand, giving people a sense of bringing in from picking tea by themselves. At the same time, hand-woven straw frames are used to hold, which can not only be used for the second time, but also provide more employment opportunities for local tea farmers. The packaging uses hand-made ribbons to make it look more like a carefully packaged tea gift.

For details, please go to: http://successfuldesign.org/work/595125b5b94e0b622e026df1