South wood design works-KFC K remember the rice bucket packaging design

After a lot of discussion and attempt, we choose octagon as the main modeling language of the barrel body, because in Chinese culture, octagonal shape represents family joy, reunion, solid and reliable, which is consistent with the emotional appeal of KFC's products. From an engineering point of view, the octagon is very stable and meets the strength standard of the lunch box. At the same time, the shape of the octagon is also convenient for consumers to take the dinner plate. Graphic design, we start from the definition of the theme: "fresh and delicious", "modern classical", "inclusive and satisfied". Refine the design elements according to the theme. K remember that the rice bucket should bring consumers the intuitive feeling of "cooking seriously". Therefore, we use hand-painted packaging strips. Designers have spent a lot of energy and used abstract and intuitive expressions to draw patterns of fresh raw materials as whole-body packaging to create a sense of satisfaction for fruits and vegetables in the garden and a sense of delicacy for hand-made.

Author: Nanjing Trojan