Yuyi design office, to help the brand younger.

Facing the market pattern that Pu 'er tea category has been occupied by big brands, Mr. Chen Guojin keenly discovered the vacancy in the market segment of raw tea, and quickly focused on the core cognition of "year" and positioned the letter as "year Pu 'er tea" brand. The Xinmark brand focuses on the production of more than five years of Pu'er tea. The longer the tea age, the higher the value. The unique positioning of the brand is supported by facts, which fully reflects the market scarcity and cultural connotation of the year. Teacher Chen Guojin's concept of "category prototype design" plays an important role here, emphasizing that category prototype comes first, creative design comes later, and category prototype becomes the driving force of creativity. The core product design of letter mark Pu'er tea is inspired by the traditional prototype of Pu'er tea bamboo shoot shell, which is innovated on the basis of maintaining the tradition, highlighting the unique charm of brand culture and historical memory.

In the process of packaging design of Pu 'er raw tea marked "Black Gold Decade", Yuyi Design Office was deeply inspired by Mr. Chen Guojin's design concept, integrating historical stories and cultural memories into the design, and interpreting the profound details of tea culture with modern aesthetics. The black gold ten-year packaging design takes the Chinese character "ten" as the core visual element, symbolizing the ten-year aging and the harmonious blend of man and nature, and at the same time shows the time accumulation and cultural heritage of Pu'er tea. The innovative design of the letter mark not only continues the traditional tea culture, but also presents a tea culture experience full of charm for consumers through the combination of modern design language and semiotics.

To wait up for the clear river, life geometry. Life can have a few decades...
The "ten" of the outer package, the round circle of the tank, the round "annual ring"; Every cake tea contains the waste of time and the flow of time. I also hope to leave some memorable works in my limited life. ......

Authoring information
Name of Work: Black Gold Decade Letter Mark Year Pu 'er Raw Tea
Brand Holding: Bama Tea Co., Ltd.
Positioning Consulting: Shenzhen Chen and Chen Brand Positioning Consulting Co., Ltd.

Cognitive product design: Chen Guojin has a thousand times.
Black Gold Decade Design: Chen Yiwen, Guo Ziming, Huang Lei
Original Design: Quan Jiayuan Yao Suheng
Art Direction: Chen Yiwen Soup Prevails
Visual performance: Dong Tian
Project Promotion: Lv Yuxing