Creative Organization: Shanglai Industrial Product Design Co., Ltd.
Service content: product strategy | product design | innovative structure research and development | product landing follow-up | scene rendering | graphic design | product modeling | brand whole case


The consumer groups born in Z era have distinct aesthetic personality. They have a broad international vision and like to follow their own national culture. Therefore, UP DESIGN®This time, I plan to combine modern aesthetics with oriental aesthetics to design a new Chinese-style grinder that integrates the cultural trend of beauty value.

Starting from the color matching that most represents the East, we choose brick red to set the visual communication of the product, because there seems to be no color in the hearts of the Chinese people. It can be embedded in the hearts of the people and hit the soul directly like red. It is a symbol of Chinese life, and it symbolizes happiness and beauty. The beauty of Chinese color naming pays more attention to the image of color, pursuing the concept of "color according to the category" and "using color to express meaning. Color embodies the ancient Chinese cultural precipitation and also forms its own unique oriental charm.