Qingdao Ogut 1903 is the top product of Qingdao beer Lag series, which has a history of more than 100 years. Ogut's sales in Tsingtao Brewery's product system are not very good. This packaging upgrade is not only a cultural heritage, but also a combination of technological innovation.

We hope to reshape the brand and packaging that more matches the temperament of Oguette through design, and help Oguette to better adapt to the aesthetic needs of young people today.

The biggest innovation of this upgrade lies in de-labeling, designing a brief introduction based on the social attitude of environmental protection, abandoning the traditional double-label bottle stickers and recarving classics in the form of printmaking lines. The eagle on the left represents the German origin of Ogut, and the dragon elephant on the right symbolizes its growth in China. The two symmetrically embrace the word "A" and continue in the form of German badges, showing the power of integration with contemporary eastern culture.

The use of convex and bronzing technology to integrate the brand vision and the bottle body, breaking the simple plane labeling, when users hold the bottle to drink, they can clearly feel the touch brought by the bottle body lines, taste the precipitation of history.

The addition of royal blue enhances the uniqueness of the design, while paying tribute to the classical and noble atmosphere of Germany, the birthplace of Ogut, giving the brand a noble and elegant temperament. Royal blue color has been closely linked with the British royal family since the 12th century, symbolizing power, wealth and nobility, which also gives this color another social attribute. Visually eye-catching, more in line with the positioning of high-end lager.

Name of Work | Tsingtao Beer Ogut A Series
Brand Holding | Tsingtao Brewery Co. Ltd
Original Design | Tiger Pan
Executive Design | Liu Shicong Chen Yi Wen Xia Xue Dan
Illustration Drawing | Yi Ping
Visual Presentation | Wu Juanjuan
Process Design | Xie Zhangkun
Project Management | General
Media Relations | Xiang Lingli