OHSUNNY (Ousen Li) was founded in 2011 and is the pioneer of sunscreen in China. Integrating technology into fashion design, it has won 47 national patent certifications and is widely sought after and loved by the public.
The Chinese name is the "first contact point" between the brand and Chinese users. The name of "Gull" not only conforms to the English pronunciation, but also deeply carries the brand core: "Gull" accurately corresponds to the pronunciation of "OH", establishing a "sound-shape memory anchor point" for the brand, and at the same time associating the image of "seagull"-the picture of seagull soaring in the clear sky, with the scene association of "freedom and sunshine, natural fit with the OHSUNNY concept of" guarding the sunshine life.
In the construction of the visual system, the Designest uses the "seagull" as the core totem to transform the textual imagery of the "gull" into a perceptible visual symbol:
Core logo: Inspired by "elegant seagulls", it integrates sunscreen attributes-matching seagulls with holiday-style wide-brimmed sunshade hats and fashionable boots, which not only strengthens the category cognition of "sunscreen", but also injects a "fashionable and relaxed" sense of life, breaking the functional stereotype of "hard sunscreen. The logo adopts the style of "retro prints", with simple lines and rich texture, which not only retains the brand's 14-year sense of precipitation, but also has modern fashion.
Icon crowd adaptation: around the three groups of women, men and children, three simple versions are derived on the basis of the standard seagull logo, making the product design more suitable for the tonality of clothing icons, not only allowing different groups to perceive the exclusive visual temperature, but also improving the extensibility of the brand image.
Font design: both Chinese and English fonts adopt "non-serif", which is in line with the orientation of "science and technology fashion". At the same time, rounded corners are specially made to let the concept of "science and technology guard life" pass naturally through visual details.
At the full-contact application level, Designest reshape the visual, graphic, color and image style system for OHSUNNY, and update multi-contact thinking such as packaging, marketing materials, e-commerce design, etc. The new brand image not only enriches the brand personality, but also creates a unique brand aesthetics, so that the core value of "science and technology protection, fashion and comfort" is integrated into every part of the interaction between users and the brand.
OHSUNNY, founded in 2011, is a pioneer in China's sun protection category. It integrates technology into fashion design, having accumulated 47 national patent certifications and gained widespread popularity among the public.
The Chinese name serves as the "first touchpoint" between the brand and Chinese users. The naming of "Ousenli" not only aligns with the English pronunciation but also deeply embodies the brand's core. "Ou" accurately corresponds to the pronunciation of "OH", establishing a "phonetic and visual memory anchor" for the brand. It also associates with the imagery of "seagulls" - the scene of seagulls soaring in the clear sky carries inherent associations of "freedom and sunshine", which naturally resonates with OHSUNNY's philosophy of "guarding sunny lifestyles ".
In building the visual system, Designest took the "seagull" as the core totem, transforming the textual imagery of "Ousenli" into perceptible visual symbols:
Core Logo
Inspired by the "elegant seagull", the logo incorporates sun protection attributes - equipping the seagull with a vacation-style wide-brimmed sunhat and fashionable boots. This not only strengthens the recognition of the "sun protection" category but also injects a sense of "stylish and relaxed" lifestyle, breaking the functional stereotype of "hard sun protection". Adopting a "vintage print" style, the logo features concise and textured lines, retaining the brand's 14-year heritage while embracing modern fashion.
Crowd-Adapted Icons
Centered on three groups - women, men, and children - three minimalist versions are derived from the standard seagull logo. This makes product design more compatible with the tone of clothing icons, allowing different groups to perceive exclusive visual warmth and enhancing the extensibility of the brand image.
Font Design
Both Chinese and English fonts adopt a "sans-serif" style, in line with the "tech-fashion" positioning. Rounded corners are specially added to naturally convey the concept of "technology guarding life" through visual details.
In terms of full-touchpoint application, Designest reshaped OHSUNNY's visual, graphic, color, and imaging style systems, and updated the thinking for multiple touchpoints such as packaging, marketing materials, and e-commerce design. The new brand image enriches the brand's personality while creating a unique brand aesthetics, integrating the core values of "tech protection, fashion, and comfort" into every interaction between users and the brand.
Service brand: OHSUNNY Gou Senli
Design Team: Designest-Infinity Design Team
Service Content: Strategic Consulting | Brand Incubation | Brand Image | Industrial Design | Packaging Design
Patent protection: commercial prohibition, offenders will be prosecuted