Beici Beici XS2
Art Direction/Gift Box Packaging Design/Detail Page Design

Beici Beici is an innovative technology enterprise focusing on intelligent health care appliances. Beici Beici's life idea is to "enjoy a healthy life with wisdom". Its main products cover: foot bath, massager, massage chair, electronic scale and other series, which occupy the first echelon in the field of foot bath in China. XS2 razor, as its brand-new cross-border fist product, needs to achieve a high degree of unity of concept in terms of strategic positioning, artistic presentation and packaging experience. Packaging also needs to ensure a cost-effective display method to cope with frequent replacement of e-commerce gift boxes. Therefore, there are higher requirements for landing on the surface. The design of XS2 razor is inspired by suitcases, and its main sales strategy and theme are also generated around "travel". Therefore, in the form of packaging, we adopt the hollow way of "porthole". Porthole represents the aircraft cabin, reflecting the comfortable feeling of travel.

The hollowed-out part is a replaceable postcard, which can reshape the picture for different festivals. At the same time, the postcard also has a strong emotional connection with the theme of travel, and also ensures a high cost performance. The dumb silver cardboard improves the overall quality.

In the e-commerce visual performance of XS2, we still run through the theme of "travel". In the overall visual shooting, we magnify the comfort and advanced sense of the journey and create a strong atmosphere for XS2 in the natural environment.
At the same time, we added the outline element of "boarding pass" to the performance of the detail page, so that the whole visual performance not only reflects the atmosphere of the image, but also reflects the strong symbolic sense of "travel", empowering the e-commerce vision and strengthening the brand imprint.