An idea with a keyword of spatial maximization. A spatial design for an Audi showroom and sales floor. Vehicles in a showroom are displayed in a way that people see their front, rear and both sides only. The design of spatial maximization is meant for car displays, not for the space design itself. Upon entering the showroom in the first floor, they step on the escalator, while seeing the bottom of a car displayed on the second floor. On the second floor, they can see the top of the car displayed on the first floor. Diversified spatial settings enable staff members and customers to communicate in an optimized space.

Year
2014

Designer
Jang Se Chan