Brand: Mao Geping

Award Received: 2023 IF Award Products

Customer/Manufacturer: Hangzhou Maogeping Technology Co., Ltd. Hangzhou, China

Design Company: Hangzhou Mao Geping Technology Co., Ltd. Hangzhou China Mao Geping, Liu Shunxiang, Fei Yan, Julia, Luo Shiwei, Chen Lijie

Reporting Agency: One Point Design Consultation

Our service: award declaration | copywriting planning | booth construction | warehouse logistics

This series of cosmetic packaging is a cooperative work between Mao Geping Beauty and the Palace Museum. Drawing inspiration from the portraits of the emperors of the Song Dynasty in China, including the seals and special calligraphy within them, the overall packaging presents a visually concise and neat style. This cultural association gives a new positioning of packaging and brand, and encourages Asian women to break the traditional image of "docile women" and create their own style.