This is my attempt to combine brand design and product design.
Brand Name: ZENCORE to Heart
Brand philosophy: process over result
The brand's mission: to find a balance between existentialism, the concept of "slow life" and minimalist style

My logo is divided into two parts, logo and name. This logo comes from my product, which is structurally similar to one of the products. There is a hole at the top through which light passes at a special angle, projecting a love on the structure. Logo also has deep meaning. The combination of circle and heart, just like a person, this logo expresses "in my life, I am the protagonist" this is the concept of my product.
zen is the Chinese transliteration of "to", he means to reach. Core represents the soul of the product. The name also expresses the pursuit of the inner world, the pursuit of the best philosophy.

The most important thing is that in order to show love, the light needs to pass through the hole at a specific angle. When users adjust the angle of the light, they are also involved in the design. It is the user who gives the product its soul, not the designer.

The topic of my research is история кофейной посуды (the development history of coffee utensils). I have studied the development of coffee technology, the style of coffee utensils, the use of symbolic elements, and the role of materials and shapes. I found that the development of coffee is related to the change of people's life philosophy. Now people prefer products that make life more ceremonial. The use of symbolic elements affects the visual and emotional experience of the product.

So I chose filtered coffee and white noise elements. Filtered coffee is the most ceremonial way to make coffee, because users can participate in every step of making coffee. White noise allows people to relax and concentrate. And I only use physical methods to simulate these sounds, so that users can also participate in the design.

Visual Research Report Full Text Website Link: https://hsedesign.ru/project/d2e6d70fceb443e597a7acae3072b267

The sequence of these three sounds also represents a process. The wind is a harbinger of rain, and after the rain, the mountain streams are more powerful, and the water nourishes the plants along the way. In this process, we put down the pressure of life and the disturbance of the outside world, and can rethink the meaning of our life.