Cool guest golden bottle x Jia ancient prose creativity | pay tribute to the cool guest of the new era with ordinary brewing extraordinary
Customer Service: Kuke Golden Bottle
Service Team: Lan Gu Gong Chuang, Jia Gu Wen Creativity | KK Studio | DTC Brand Innovation Center
Service Content: Brand Strategy | Packaging Design | Box Design | Liquor Design | Brand Design | Video Production


This time, together with the brand-new sauce wine brand Kuke Golden Bottle, Jiaguwen Creativity has refined a differentiated value system through insights into the trend of the sauce wine market, focusing on corporate genes and consumer experience, from the height of brand strategy to the landing of product strategy, and then To product packaging design, create the brand language and visual system of Kuke Golden Bottle in all aspects and dimensions, and promote the innovation and transformation of the sauce wine industry in the new era.


Kuke Golden Bottle connects tradition and modernity, wine culture and social feelings. We hope to bring products with both functional and emotional values to the target consumer groups, and pay tribute to the new era of Kuke who silently cultivates and achieves extraordinary in ordinary work.

Kuke Golden Bottle connects tradition and modernity, wine culture and social feelings. We hope to bring products with both functional and emotional values to the target consumer groups, and pay tribute to the new era of Kuke who silently cultivates and achieves extraordinary in ordinary work.

To make seemingly ordinary things to the extreme is extraordinary.

The clamping line is left over by the gap of the mold parts in the product process. Its existence seems to be a defect in the production process of the product. In fact, it is not the case. It will bring more favorable impression while showing the shortcomings.

The mold-closing line conveys a proper simplicity and duty, which embodies the values of duty, extreme, sincerity and long-term doctrine of Kuke Golden Bottle products.

At the same time, with the creative elements of time as the minimalist symbol, the "twenty-four solar terms" incorporates the right sense of elegance and freehand brushwork to convey the sincerity of the master's skills and age.

In the "Yun" series of Kuke Jinzun, Hongyun, Jingyun, Zhenyun and Tianyun respectively pay tribute to Kuke in the new era at different stages of life, expounding the four realms of Kuke's life, and conveying the spiritual core of Kuke Jinzun's belief in "cultivating an extraordinary life in the ordinary" with a simple, relaxed and atmospheric visual style.

There is no need to deliberately ingratiate themselves.
Just follow your heart with ingenuity.
A bottle of wine made for yourself

The ultimate is the cool guest

Intensive cultivation, only to gain

Brew a good life together

Behind a bottle of good sauce wine brewed in good faith is the ingenuity of a group of people. Jia Guwen Creativity is very honored to join hands with Kuke Golden Bottle. Through the shaping of brand personality and product value, it uses wine as a medium to turn Kuke Golden Bottle into a carrier connecting human thoughts and emotions, paying tribute to Kuke in the new era, brewing a better and healthy life for China, and jointly promoting the innovation and reform of the sauce wine industry in the new era.