Fengfan is a modern organic agricultural product brand dedicated to promoting the spirit of traditional farming. The rapeseed oil launched this time restores the traditional natural production process and upholds the concept of compliance and nature. The design is intended to create a unique and prominent packaging form through the essence of traditional culture and modern aesthetic style. Gourd has the homonym of Fulu, and has been endowed with the profound concept of auspiciousness and harvest and abundance, which symbolizes the brand's concept of adhering to tradition and respecting nature. The curve formed by the bottle shape itself also perfectly realizes the function of carrying and taking. Although the overall form has a clear traditional color, both the expression form and the detail treatment show the visual style of modern fashion, thus echoing the brand's modern young positioning. On the one hand, the leather handle connecting the bottle mouth strengthens the realization of the function of carrying and taking, and more importantly, as the finishing touch, it makes the overall shape fuller and the temperament more noble.
Country
China
Year
2018
Client
Changzhou Houji agriculture company
Affiliation
Company
Designer
rong, Ding, zenonchen
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