Project background: In the past, the inherent industry characteristics of the medical product market, the medical products used by the hospital can meet the function, and there is no special requirement for appearance. On the contrary, civilian medical devices should pay more attention to the shape and color of the product.

User pain points: When traditional channel sales turn to the civilian retail market, the need for enterprises to improve the appearance of products is becoming more and more urgent. Rococo design breaks the cold intuitive feeling of traditional medical products, thus successfully opening the door to the civilian market through product upgrades.

Product strategy: Rococo starts from the analysis of the user population and finds a group of people who are not patients but need medical equipment: outdoor extreme sports enthusiasts. This kind of people in outdoor sports, need to monitor the physical condition. In the past, the method of understanding one's physical state by experience is not scientific and accurate, and it is easy to cause harm to the body. Rococo seizes the needs and pain points of such people to carry out a new positioning design of the product.

Innovative value: Due to the lack of creativity in the design of previously produced civilian medical devices, it is difficult to open the international market. After understanding the distress of the enterprise, the Rococo team studied the production and development of the corresponding products in the world, and found a breakthrough point, helping the enterprise to design a new product shape and completely subverting the original image. The colorful outdoor oximeter gives cold medical products a human temperature. It has become a new assistant for "travelers" and also finds new business opportunities for customers.