Jingzhi has wine for 5000 years and is one of the earliest birthplaces of Chinese wine culture. From the Dawenkou cultural period, it inherits Jingzhi's long history of winemaking and witnesses the 5000-year brilliant drinking civilization of the Chinese nation. At the same time, it is also China's largest sesame-flavor liquor producer and the national standard setter for sesame-flavor liquor.

As a design company that knows more about new consumption, Jia Guwen Creativity is constantly exploring and leading the trend of commercial aesthetics in the new consumption era. As a long-term creative partner of China Resources and Jingzhi Liquor, we will jointly explore the development of Zhixiang and promote the revitalization of Lujiu. This time, with a brand-new creativity, we create an exclusive visual system for "Jingzhi vintage wine", with a cup as the shape, to see the historical source of Jingzhi liquor for thousands of years, and to create a new era of aesthetics for Jingzhi vintage wine.