In 2012, squirrel father-Zhang Liaoyuan founded a snack brand-three squirrels in Wuhu, Anhui Province. Relying on e-commerce dividends, it has rapidly grown into the "first brand of net red snacks". In the face of the increasingly fierce competition in the snack industry, the three squirrels strategic transformation is imperative, announced the "focus on nuts". In August this year, three squirrels spent a huge sum of money to build the first demonstration factory. The three squirrels in the 2022 transition find magpies to serve them strategically.