We usually think that design awards can send a wealth of information, but without careful observation, you will hardly be enlightened. -- Dr. Peter Zack (founder and chairman of the Red Dot Award Organization) For decades, design awards have selected outstanding design works from all over the world, presenting the generation and changes of design to designers and design enthusiasts all over the world. It is a window to explore design trends and a platform for designers to communicate and cooperate. As the final international award in 2019, this year's "CGD Contemporary Good Design" award-winning works exhibition, with the theme of "Looking for Contemporary Good Design", shows excellent designs in different dimensions of contemporary society from 49 categories and angles. This year's "CGD Contemporary Good Design" award-winning works exhibition presents four major highlights: the latest trends involving design from different perspectives such as regional culture, technology application, humanistic care and social responsibility.

Watch one

2019 the "CGD Contemporary Good Design" award, what overall impression did the judges leave?

A good product lies not only in the quality of manufacture, but also in bringing beautiful experience to people. In this year's "CGD Contemporary Good Design" award products, we can see many creative products that provide brand-new solutions for design. These products not only pay attention to the choice of materials and forms, but also pay more attention to people. Needs, desires and emotional experience, which also makes the competition for the "CGD Contemporary Good Design" award in 2019 more intense than in previous years.

Watch point 2

Is there a contradiction between globalization trend and localization design?

In this year's CGD contemporary good design, many companies have added local cultural elements to their designs, seeking designs with regional cultural characteristics to get users' likes; and in the context of global design, international design still has Inherent advantages. But it is not difficult to find that the competition between localized design and global design is not completely irreconcilable, and the content of high-tech technology plays a vital role in it.

Watch Point 3

How should a product complete its life cycle to assume social responsibility?

With the high-speed operation of society, the available resources are gradually decreasing, and various ecological problems are becoming more and more serious. The control of product design plays a very important role in solving natural problems. Designers should consider the design in both use and recycling, and also plan the life cycle of products in the whole process of production, recycling and regeneration. In this year's "CGD Contemporary Good Design" award winning works, we are very pleased to find similar thinking. Many designers have put forward feasible design plans and consciously assume the necessary social responsibilities.

Watch 4

What are the new directions for the combination of intelligence, technology and people?

In the past 10-15 years, design no longer simply pursues appearance, but integrates a lot of scientific thinking. On the one hand, products try to integrate people's experience into digital, serving people's preferences, imagination and hope; on the other hand, as advanced technologies such as 5G, big data, artificial intelligence, and the Internet of Things gradually show late-comer advantages, High-tech products are constantly connected with each other to form an intelligent use environment. The above two points, as a typical trend of the combination of intelligence, technology and people, are clearly reflected in this year's "CGD Contemporary Good Design" award-winning products.

The four major highlights cover the new trends of design from various perspectives such as regional culture, technology application, humanistic care and social responsibility, but the design thinking and inspiration we can get from this year's CGD contemporary good design should be far more than that. The 2019-2020 "CGD Contemporary Good Design" award-winning works exhibition has a wide variety of works, including 160 winning awards and 14 winning gold awards, including nearly 200 winning works, including BMW, Audi, Baidu, Lenovo, Dell, Tsingtao Beer, Midea and other well-known brands. At this stage, viewers can personally come to the Red Dot Design Museum to get close to CGD's contemporary good design award-winning works, and explore their own inspiration in them!