Daily Yoga is "App Store Annual Selected Application" and is committed to providing users with one-stop yoga practice solutions. The overseas version is the recommended product of Google Play Store, the best developer of Apple App Store in 2017, and the number of users worldwide currently exceeds 42 million. With the expansion of daily yoga business and market, the original brand image is no longer enough to carry the strategic needs of the future. Barton brand accepted the commission to help the daily yoga brand to revise and upgrade. At the same time, it launched the mascot "Yomi". Through the wide application of "Yomi", it has established a close emotional connection with the audience and improved the brand's closeness and loyalty. The logo is inspired by the English name of daily yoga "Daily yoga", which incorporates the concept of clock symbolizing "daily" and combines yoga's asanas to form the shape of pointers, implying that yoga practice lies in daily persistence. The mascot is inspired by sloths, and its slow nature is like the slow and soft movement of yoga. Just like yoga, you can have a "slow" ability in a fast-paced life and feel the power of quiet in a noisy world.
Country
China
Year
2019
Affiliation
PATON.BRAND
Designer
PATON.
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