GAGGENAU Gagner Soft Dress Design-Oriental Handmade Philosophy Collides with German Seiko

2025-05-12 Home Appliance 2009 6 19

树衍

China · Home Appliance

GAGGENAU Gagner Soft Dress Design-Oriental Handmade Philosophy Collides with German Seiko

2025-05-12 Home Appliance 2009 6 19

树衍

China · Home Appliance

With deep limestone grain as the historical canvas, the 100,000 stitches of oriental silk embroidery butterfly dance branches resonate with German Seiko gears. The GAGGENAU condense the cast iron gene of the Black Forest into the night spark, reflecting the flexible gold thread of Suzhou embroidery, and constructing the cold quenching aesthetic realm among the three-dimensional silk theory. From 1683 anvil forging to contemporary silk surface flying needle, every frame is civilized embroidery with extreme needle and time as thread-let mechanical rationality and hand-made temperature be reborn at the intersection of longitude and latitude, continue to write luxury craft poems spanning 340 years outside the kitchen territory, and have the honor to be invited to design soft clothes for Gagner in 23 years. The overall project and the final results are as follows.

Display props,Demonstration Props,Gagner,industrial design,
Display props,Demonstration Props,Gagner,industrial design,
Display props,Demonstration Props,Gagner,industrial design,
Display props,Demonstration Props,Gagner,industrial design,
Display props,Demonstration Props,Gagner,industrial design,
Display props,Demonstration Props,Gagner,industrial design,
Display props,Demonstration Props,Gagner,industrial design,
Display props,Demonstration Props,Gagner,industrial design,

Paying tribute to Gagner's food culture, the use of static and solidified food specimens means the moment of preservation of ingredients and conveys Gagner's eternal pursuit of freshness of ingredients. With transparent square column solidification natural gift, four groups of specimens interpretation of cooking philosophy:

Display props,Demonstration Props,Gagner,industrial design,

Paying tribute to Gagner's food culture, the use of static and solidified food specimens means the moment of preservation of ingredients and conveys Gagner's eternal pursuit of freshness of ingredients. With the natural gift of transparent square column solidification, four groups of specimens explain the cooking philosophy: light brown spices and crimson crushed grains, sealing the true texture of the ingredients; Frosty ham and fresh verdant herbs freeze the original beauty of the ingredients.

Display props,Demonstration Props,Gagner,industrial design,
Display props,Demonstration Props,Gagner,industrial design,

Paying tribute to the brand culture of Gagner, authorizing the design of the nameplate, the back plate is engraved with three centuries of annual rings in the black forest. In 1683, cast iron rivets anchor the brand gene origin, symbolizing the historical origin of Gagner. The black forest annual rings represent the foundation of the brand in the German black forest, while the nails in 1683 echo the time when the brand was founded. The symmetrical structure takes the industrial gray as the main tone, and the orange embellishment is like a furnace spark, which injects the forging memory of the blacksmith family into the contemporary minimalist context.

Display props,Demonstration Props,Gagner,industrial design,
Display props,Demonstration Props,Gagner,industrial design,
Display props,Demonstration Props,Gagner,industrial design,
Display props,Demonstration Props,Gagner,industrial design,
Display props,Demonstration Props,Gagner,industrial design,
Display props,Demonstration Props,Gagner,industrial design,
Display props,Demonstration Props,Gagner,industrial design,

Paying tribute to the craftsman spirit of Gagner's product culture, using Chinese hand-made copper pot technology and embroidery technology to display, the eastern hard-tempered hand-made philosophy, and German Seiko gene collision here.

Display props,Demonstration Props,Gagner,industrial design,

The Chinese hand-made copper pot is used to show tribute. 400,000 hammer marks are cast on the surface of the copper pot to form the annual ring of time. The concave-convex texture and the rough back plate resonate the original rhythm of the craftsman's heartbeat. "Inherit the fire, pay tribute to the handicraft" and "the birth of every copper pot needs to be beaten 400000 times by the craftsman", burning the dialogue between the two civilizations in a black and white context.

Display props,Demonstration Props,Gagner,industrial design,
Display props,Demonstration Props,Gagner,industrial design,

One hundred thousand stitches grow into a three-dimensional poem on the silk surface, "the needle is small and the thread is thin, it can embroider thousands of charming and carry the ancient fashion", combining brand elements and craft details with poetic language. Rouge petals and pale green vines set off each other, blooming oriental elegant charm in the context of dark gray. The GAGGENAU logo is suspended with the lights of the dark night workshop, forming a time-space dialogue with the embroidered gold thread of the Seiko gene. The German mechanical aesthetics and the fingertip temperature of Jiangnan Xiuniang are melted into an epic of craftsmanship that will never fade at the overlap of longitude and latitude.

Display props,Demonstration Props,Gagner,industrial design,
Display props,Demonstration Props,Gagner,industrial design,
Display props,Demonstration Props,Gagner,industrial design,
Display props,Demonstration Props,Gagner,industrial design,
Display props,Demonstration Props,Gagner,industrial design,
Display props,Demonstration Props,Gagner,industrial design,
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自怡 2025-05-13
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Great

树衍作者 2025-05-13
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Thanks
我也说一句
信信信 2025-05-13
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Different from others

树衍作者 2025-05-13
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Take an alternative path
我也说一句
明远 2025-05-13
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Fashion

树衍作者 2025-05-13
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Thanks
我也说一句
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