Brand side: Baidu
Awarded: Red Dot Award 2023 Product
Reporting Agency: One Point Design Consultation
Our service: award declaration | visual communication | booth construction | warehouse logistics


XIJIAJIA is the world's first AI digital person equipped with AIGC (technology that uses AI technology to automatically generate content). Her appearance is that AI extracts the facial features of Chinese women and is based on Baidu NLP technology with 10 billion parameters to form human general thinking, cognition and highly personalized interactive behavior. She can learn and iterate independently to realize AI singing and dancing, AI editing, AI painting, AI composition and other creative capabilities. Compared with traditional virtual digital human beings, Higaga has demonstrated AIGC ability in multiple collaborations. It can have face-to-face natural interaction with users, barrier-free dialogue (multi-language, sign language, lip language), and can learn independently, evolve and iterate, and develop self-personality in contact with the public, thus bringing users a sense of intimacy and immersion in real-life dialogue. The birth of XIJIAJIA is the first breakthrough of AI technology to break the barriers of national and language barriers, and sets the trend for the future development of virtual reality technology. At the same time, Sigaga is compatible with different Internet industry protocols and can perfectly connect to Internet platforms. With the advantages of one-to-many, high intelligence, multi-language, multi-scene and continuous work, it empowers traditional art and modern fashion trends. As a virtual spokesperson and digital host, he was invited to participate in many online and offline activities, becoming the first digital person to communicate virtual and real in the fields of aviation, racing and catering.