Smart Shelf Strip™is shelf-edge display solution which automates and simplify on-shelf dynamic pricing tag information real-time, extend playback of synchronized promotional campaign videos and animations at shopper's eye-level. This new technology enables to show most creative and compelling video ads across the entire shelf to attract - engage - covert shoppers with fully embracing digital in-store experiences. Smart Shelf Strip™has become a new medium of communication through the end-to-end shopping journey at this newly opened innisfree's DDP Self Store.

Country
Korea

Year
2019

Client
AmorePacific Group, innisfree

Affiliation
perfection Inc.

Designer
Bumjun Lee, Youngjin Kwon, Dongkyu Lee