Jinsha Wine Industry X Jiagu Wen Design | Abstract, Respect and Gift: Respect and Gift
Customer Service: Jinsha Wine Industry | Abstract, Jingzhi
Service team: Jia Guwen Design | Creative Center Project Group 3
Service Content: Packaging Design | Brand Creativity | Bottle Design | Font Design | Liquor Design


More stylish, more trendy,
Abstract-Tribute

For the political and business elite of the new era,
Provide a new choice of high-end sauce wine.


Abstract, high-end sauce-flavored liquor new choice, from Guizhou Jinsha. Products to book-shaped device, wine for the inside, born with cultural attributes, because of the unique taste and brand image by consumers love, 2020 to become Jinsha wine super single product, leading the high-end market. This year, China Resources Wine Industry entered the Jinsha Wine Industry, and the latter's high-end value was further released. In order to provide a new choice of high-end sauce wine for the political and business elites in the new era, Jinsha Wine Industry officially launched "Abstract Respect 」.

Based on the sustainable evolution of the abstract brand value and the strategic extension of the new world of liquor, Jiagu Wen's design is empowered by aesthetics, and based on the sustainable evolution of the abstract brand value and the strategic extension of the new world of liquor, the design presents elegant and atmospheric packaging design, creating a more stylish and fashionable, abstract respect in the new world of liquor.

Abstract, high-end sauce-flavored liquor new choice, from Guizhou Jinsha. Products to book-shaped device, wine for the inside, born with cultural attributes, because of the unique taste and brand image by consumers love, 2020 to become Jinsha wine super single product, leading the high-end market.

This year, China Resources Wine Industry entered the Jinsha Wine Industry, and the latter's high-end value was further released. In order to provide a new choice of high-end sauce wine for the political and business elites in the new era, Jinsha Wine Industry officially launched "Abstract Respect 」.

Based on the sustainable evolution of the abstract brand value and the strategic extension of the new world of liquor, Jiagu Wen's design is empowered by aesthetics, and based on the sustainable evolution of the abstract brand value and the strategic extension of the new world of liquor, the design presents elegant and atmospheric packaging design, creating a more stylish and fashionable, abstract respect in the new world of liquor.

As one of the main sales channels of high-end famous wines, group buying channels appear more in business banquets, banquets and other consumption scenes, mainly for the government, institutions, state-owned enterprises and other political and business elites in the new era.

We take consumer value as the business origin, pay attention to the changes in the needs of this group of people-looking for individuality in commonality, not showing self but identifying self, and have higher-level consumption requirements for private space and ideas.

Therefore, we hope to integrate more "soft feeling" into the "abstract respect", so that the political and business elites of the new era can taste the history and culture in the wine, add some elegant and soft flavor to the wine table, give the product more emotion and temperature, and convey a free life state.

As one of the main sales channels of high-end famous wines, group buying channels appear more in business banquets, banquets and other consumption scenes, mainly for the government, institutions, state-owned enterprises and other political and business elites in the new era.


We take consumer value as the business origin, pay attention to the changes in the needs of this group of people-looking for individuality in commonality, not showing self but identifying self, and have higher-level consumption requirements for private space and ideas.


Therefore, we hope to integrate more "soft feeling" into the "abstract respect", so that the political and business elites of the new era can taste the history and culture in the wine, add some elegant and soft flavor to the wine table, give the product more emotion and temperature, and convey a free life state.

"Water is the blood of wine", the product takes the word "wine" as the three-point water type, which combines the softness of water with the warmth of paper, breaks through the traditional model of square and hale, and also integrates the warmth and beauty of softness and freedom, conveying the free state of life: the carefree pursuit of sincere yearning for the heart, and the dripping and carefree control of life.

Abstract: With rich brand equity and value, we continue the core memory elements of the brand, enlarge the "circle" graphics in the brand logo, as a visual symbol of the product, and through repeated, strengthen, for consumers to create product memory points.

The bottle body and the outer box packaging are printed with abstract notes and inscriptions written by masters of Chinese studies, which have extremely profound cultural implications and highlight cultural connotations and individual tastes.

The product experience is more ergonomic, more suitable for the bottle body grip, ceramic bottle body touch round and delicate, showing advanced texture; Water lines and paper shapes show a softer and more open posture.

In recent years, with the development of consumption upgrading and consumption rationalization, high-end liquor may be one of the tracks with the best certainty and growth in the next decade. The creative design of "Abstract Respect" by Jia Guwen Design is not only reflected in the change of form, but also an exploration of the evolution of lifestyle. For the new era of political and business elites to create a more fashionable high-end sauce wine, with aesthetic empowerment products, our exploration of the new world of liquor is to be continued, please look forward!