The ultra-short focus (UST) projector is a new type of TV that can display huge screen sizes up to 150 inches, and the price is more reasonable than traditional TV. These laser projectors can be placed directly against the wall or on the desktop, so you don't need to hang the projector from the ceiling to enjoy large images in a small space.
Hisense invites Whipsaw to explore and formulate strategies on how to publicize this excellent technology to the market. Throughout the project, our main goal is to innovate product configurations, make product configurations compact enough to compete with standard TVs, and create aesthetic solutions that can inspire internal stakeholders and end users.
Ultra-Short-Throw (UST) projectors are a new type of television that can display a huge screen size, up to 150″, at a more reasonable price than conventional TVs. These laser projectors can be placed directly against the wall or on a table surface, so you can enjoy a large image in a small space without hanging a projector from the ceiling.

Hisense engaged us to explore and strategize how to educate the market about this wonderful technology. Throughout this project, our primary goals were to innovate on product configurations that would be compact enough to compete with standard TVs and to create aesthetic solutions that would excite internal stakeholders and ultimately end-users.
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