Project background |

Fluid Animal SOFT ZOO · Cat Turntable Development

When I first received this project, the mainstream cat turntable on the market had been sold for more than ten years, and it was difficult for most similar products on the market to differentiate. In a market environment where similar competition is too fierce, product profits are compressed layer by layer.
So
"I have bought a traditional cat turntable for ten years. How can I upgrade it? 」

"Appearance Upgrade 」
The old cat turntables on the market cannot escape the basic form of "circle".
This time, we're doing the opposite.
Through the square layer stacking, with the inner circle of the track, the core play unchanged, the shape and other products quickly open the differentiation.
CMF design also uses translucent frosted texture, gradually changing colors layer by layer, and electroplated balls, making the product more advanced as a whole.

"Play Upgrade 」
The middle of the product is a general-purpose part, which can be superimposed indefinitely.
The middle hole diameter is 10cm, just can fit on a small upright cat grab column.
Besides being a toy, it is also an ornament at home.

"Product Line Upgrade 」
With the opening of product differentiation and the improvement of value, we hope that we can drive other products to upgrade simultaneously and jump out of the strange circle of profit compression.