Today, Sixi shares how to use brand parasitism to build a brand.
Brand parasitism is to build a brand with familiar things that we constantly repeat and often contact in our life.
Integrate the brand into the common spiritual activities, common cognition and experience of human beings to spread and affect the behavior and concept of consumers.
The purpose is to improve the cognitive efficiency of the brand, reduce the cost of communication, let consumers accept you quickly, and become familiar old friends with you.
In the book "Super Symbol Is Super Creativity", brand parasitism is explained as follows:
Grafting culture can also be grafting life, implanting brands into consumers' lives and parasitizing consumers' daily life behaviors.
In a word, it is to use the power of culture to shape one's own brand. Make your own brand part of your culture.