For the first time
See [Dopamine Design] on the Internet]
He felt "a little interesting"
This is not just their names.

It also includes their design works.
There is no place to reveal boldness, innovation and youth...
In later contact
It was discovered that their founder was born after 95
Can't help but sigh, design "new generation" has come
Next, follow the old workers into the world of "dopamine ~


01
Why chose "dopamine"

When it comes to the name, there is actually an interesting thing. There was a customer who mistakenly thought it was a pesticide company, and he also searched and paid attention to us on the Internet. Ha ha
But we are very happy about this, because the customer remembers us and tries to understand us.

The reason why we chose "dopamine" at first is that dopamine, which is actually an exciting neurotransmitter in the human body, is precisely to create an unconstrained and unfettered team atmosphere, and to encourage everyone to participate in the design and creation with excitement and excitement.

The word dopamine-for the general public, familiar and low cost of learning, everyone has their own different understanding. And we also hope that the design works can be discussed, paid attention to and liked by more people, and can produce a certain topic and discussion.

We will often compare our growth to three stages: wild designer-guerrilla-regular eighth route army.

In this process, the reason for our continuous growth is that I think we have always followed the principle of "innovation is the basis of change", and we have always aimed at delivering happy, interesting, and warm design. And is committed to using design to help customers release the brand's young power, innovation and competitiveness, and use design to create higher value for customers.

02
Dialogue-Dopamine's "Fresh Meat"

Yang Xudong DONG
One of the founders of dopamine design
Design works are published and included in lemanoosh, yankodesign, etc.
Behance Pd column designer, Top designer of Puxiang
Won IDEA, Italy A, SPARK, European Design Award and other domestic and foreign design awards

Old Worker: Correction Belt This design work is very popular on the Internet. Can you share its design story?

Yang Xudong: The correction tape can be said to be a product that has swept my campus life. However, after receiving this project, I did a round of market analysis and found that the correction band began to withdraw from the public's vision, and the homogenization became particularly serious.

First, the gear transmission structure limits the innovation degree of this product. Second, the market demand has gradually weakened because the innovation degree has become lower, turning into a price war and a capacity war. Therefore, combining the two points, we visited the major markets in Guangzhou with doubts and bought a lot of correction tapes. At the same time, we also asked the more professional Party A to come to the market for splitting and studying the correction tapes that they thought were better. Finally, we designed the appearance after many deduction.

However, this product finally adopts a double gear structure with a small front and a large rear. The shape uses a more special geometric and simple design, and a large hollow gear is wrapped in a circular ring through which fingers can pass.

This design can make users more comfortable in the use of the product; second, it can visually move the user center back and visually make people have a feeling of very large capacity.

The front triangle is to allow users to have a reasonable angle of non-interference between the paper and the correction belt during use. Also, it is convenient for the front gear and the rear gear to do cyclic operation, which is beautiful and convenient for users to use. Therefore, for this correction belt project, we have done a lot of research on the internal gear structure to get the high innovation and high experience of this project.

Old Worker: Regarding the commercial design and practical design of products, what are their different orientations in terms of modeling?

Yang Xudong: Commercial design is actually a capital behavior under a capital operation. Popular elements and market orientation often lead the product, so this designer will actually become the latter. Therefore, commercial design takes more consideration of popular elements, popular colors and popular symbols.

Practical design I think is a design behavior driven by a social discipline. For example, finding problems, finding problems and solving problems is a typical method of practical design. It is necessary to consider the interaction behavior of people and objects, the integration behavior of objects and the environment, and the environment Starting from the symbiotic behavior of people, and all the elements in this are auxiliary elements to express the use process.

Here is a typical example: Apple's mobile phone design does not actually use too many fashion elements. Its double-layer circuit board design is to save space; the right-angle side of 12 is for the 5G signal receiver; the cover behind the glass is It is added to the magnetic back plate without interference. Therefore, form following function, grasping good people and things, things and environment may be the core concept of practical design.

Old worker: Every profession has its destiny. What do you think of designers who complain about working overtime?

Yang Xudong: First of all, this may be a problem that needs us to look at from a dialectical perspective-the issue of overtime.
From two angles, one is that the company should not press the design work, which is harmful. Second, overtime is just to conform to the time node. At a certain stage, you can finish the design work spontaneously and efficiently, which is beneficial.

Sato University's book "Super High Speed Work Method" mentions that'design creative workers must deal with this matter efficiently when the brain wants to be pleasurable most. 'Then if overtime work makes you feel unhappy, then I still hope you don't "work overtime". Of course, this is from my personal point of view. Today, many designers are in a state of involuntary.

Lin Chaozhi Linchaozhi
Creative Director of Dopamine Design
Alumni of Musashino University of Fine Arts (formerly Imperial University of Fine Arts of Japan) Hara Kenya and Shibata Fumie
The research direction is the future sustainable life experience and product design.
Related design works have been published many times in international design famous online magazines YANKO DESIGN and LEMANOOSH
Won many international design awards such as IF, IDA, SPARK, Red Star Award, etc.

Old worker: at present, how can the concept of sustainable life be embodied in the designed products?

Lin Chaozhi: In fact, it is whether you can really think about the life cycle of the product, and this is a national consciousness. You can find that there are many explosive designs with good sales in China, but most of these types are a complete waste of resources. In contrast, although Japanese products are generally expensive, they do not need to rely on the quantity sold to make a profit.

They have a very perfect mechanism to make the products used for a longer time and more durable, and after use, they can be immediately digested by the mature second-hand market, until they are finally recycled, and finally derived into some excellent handicrafts and even daily necessities.

Therefore, the really powerful designer is to let waste products have new design value, art works for people to watch and even daily necessities that can be used. They have transformed the human-centered design model into the nature-centered design model. Of course, this is certainly the future goal of our country.

Old worker: What are the shortcomings of the domestic industrial design environment compared with foreign countries, and the development that can be seen in the past few years in China?

Lin Chaozhi: In fact, the design of many products in China is very good, but it is rare to think about what new feelings this product will give users when completing a product in China. How to make users feel warm and moved when using it? How to make users use it more quickly and efficiently and understand its story? These are not easy and are the least mentioned.

Old worker: as a qualified designer, what else do you think is indispensable besides excellent professional knowledge and mature experience?

Lin Chaozhi: I think it is aesthetics and empathy. Strong aesthetics can make you design beautiful products all the time, but empathy can make you empathy for users and design designs that make users better. More powerful empathy can enable you to predict users' feelings and assist you to design products that make users moved and moved. Of course, this also requires design talent.

Zhou Junjie JunjieChou
Director of Dopamine Design
Responsible for the company's visual dynamic effect and product design
The design works were lemanoosh,yankodesign, etc.
Behance Pd column designer, Top designer of Puxiang
He has won more than 100 design awards at home and abroad, such as if, Italy A, SPARK Supreme, IDA Double Material Gold Award, etc.

Old worker: In the field that was originally good at product design, some performance of visual dynamic effect is incorporated. Compared with traditional pure product design, what do you think will be outstanding?

Zhou Junjie: In the current era when traffic is king, the traditional picture display is used to attract traffic and attract customers.

In fact, it can be seen from some dominant nature of major platforms that more platforms are willing to promote dynamic video as their homepage, and it is no exception in the product design industry. I have always followed the cognitive and behavioral habits of (images> pictures> text), and incorporating the expression of visual effects is very beneficial to the spread of product design.

In fact, I have seen many works with a sense of design in the early days, but in the end they are only reduced to other people's reference tools. But what they lack is design? No, what they lack is the communication of traffic and marketing promotion. Therefore, I think that the future development of product design field will be combined with visual dynamic effect, which is a trend direction in the future product design field.

Old worker: Some college students are still using more classic modeling software, while others have already started to use C4D to model and render. What suggestions do you have?

Zhou Junjie: Personally, I suggest that if college students are modeling products or using industrial software, C4D modeling is relatively easier to get started, but it is very unfriendly to the later production landing and cannot accurately complete industrial-grade expression.

I personally think that C4D is mainly software that realizes vision and dynamics, and is not suitable for industrial production. Of course, it would be a better choice if you can master it at the same time, because C4D can really make you go further in expression.

In the current era when the design industry is also beginning to go crazy, there are more and more talents who master one specialization and multiple abilities at the same time. A single skill can no longer make you fully competitive in the industry, and horizontal development is also a good one. Choice.

Finally
If you like dopamine design
Can scan the two-dimensional code below to contact them yo ~

More Design Works at a List