The improvement of living standards is constantly changing people's aesthetics and making people pay more and more attention to the quality of life. This is not only manifested in daily life, but also in people's choice of products. In the past purchase behavior, product function, quality, price, after-sales service, etc. are often the main factors that people consider. Nowadays, the appearance of the product plays an increasingly important role in people's purchase activities. The appearance design of the product is not well done, and even directly affects the sales of the product in the market. However, product appearance design is not a simple product beautification, it requires designers to consider the influence of various elements.

Aesthetics and innovation are the most basic aspects of product appearance design. To put it simply, product appearance design is a beautification activity for the product. No matter how the designer designs it, it is necessary to make the product give people a kind of beautiful pleasure in form. But this alone is far from enough. The appearance of the product must not only meet people's most basic aesthetic needs, but also meet people's emotional needs. Designers usually start from multiple dimensions such as shape, color, material, and user psychology, and through emotional design and other innovative activities, give the product a unique appeal, so that the product can form a certain emotional resonance with people in appearance. This will test the designer's skill.

Feasibility, economical, product design needs feasibility assessment, as well as cost control. The appearance design of the product is not just a good picture, it also needs to be realized and can be made under the existing technological conditions. This requires designers to have an in-depth understanding of product performance, materials, technology, manufacturing and other aspects, reduce the difficulty of the later production links in the design process, and ensure that the designed plan is feasible and can achieve mass production. In addition, designers should also strictly control the cost of product design, according to the design needs of enterprises, to achieve economic beauty.

This is also the most important, product design needs to cooperate with the structural design of the product to ensure the realization of product functions. The appearance design of the product not only cannot affect the normal use of the product function, but also improves the comfort of people from the appearance. Of course, the appearance design of the product should also be handled in detail to highlight the quality of the product from the details.