Humanistic creation focuses on product innovation and user experience design, adheres to the concept of "people-oriented, creating things", and pursues the beauty of natural design. With a global perspective and integration of China's national conditions, we will help enterprises aiming at development to enhance their multi-level brand strength and product competitiveness.

Good at industrial design, product innovation, brand design, new patent design and research, and comprehensive solutions for market introduction. It has provided many product innovation design services for enterprises in consumer electronics, household appliances, industrial equipment and other fields, realizing the just presentation of design and market, and constantly helping enterprises to innovate their products. Customers served include TCL, Midea, Chigo, Philips, Electrolux, Schneider, Hongze, Desheng, Huaguan, Matsui, Honghui and other well-known brands and enterprises.

In 2017, it was approved to be listed in the Guangzhou Equity Exchange Center with the equity code of 891455.
In 2016, the high-speed stranding machine won the bronze award of the 8th Guangdong Provincial Governor Cup Equipment Manufacturing Special Competition.
In 2016, the food waste disposer won the 8th Guangdong Provincial Governor's Cup Comprehensive Division Excellence Award.
In 2015, it was rated as an excellent design enterprise in Guangdong.
In 2014, "USB Fan" was selected as the "12th Five-Year Plan" textbook for art design majors in national colleges and universities.

Industrial design is an artistic creation, but also a commercial act.

Human-oriented creation is an innovative company that is in charge of core creative thinking, collaborative team creation, and good at resource integration. The advanced nature of its company's operational thinking determines the accuracy of innovative design. It relies on the core creative team to provide core innovative design, Integrate the best collaboration resources in the industry to jointly complete customer tasks; such a collaboration model greatly improves the diversity of innovation and reduces the cost of innovation, save customer resources.