Project background:
Alibaba invited Rococo to design and empower key factories and brands to increase product sales and growth, and jointly create cost-effective explosions. For the meat grinder category, do local mold way to reduce input costs, improve product color value.
Innovation Insights:
We found that most of the e-commerce companies of meat grinder products are designed with the logic of tools, lacking kitchen space aesthetics, and users have started to pursue home aesthetics around the kitchen, so we decided to design a good product with good color value and low cost.
Market research
Similar products to tool image design, lack of home aesthetics, lack of food emotional appeal;
Product Strategy
Food grade color, modern kitchen aesthetics, learn from high-end product design ideas to reshape product style;
Solution:
1. The simple and integrated sunken design highlights the full and stable form of the product;
2. Integrated motor design highlights the young characteristics of modern aesthetics
3. Orange is the main color, which not only has Italian aesthetic enthusiasm and fun, but also has the taste buds of food scene.