"Hengmei Skin Barrier Oil Compressing Box" is an experience marketing aid including a bottle of essential oil and a facial mask. It is hoped that the online e-commerce platform for this package will drain the formal products. At the same time, it is also necessary to convey to users the product concept that barrier repair requires a large amount of oil, deep barrier repair and barrier soaking in oil.
We regard the deep penetration process of "Hengmei Essence Oil" in the skin barrier as "the skin depth journey of a bottle of oil". Combined with the box type of the book box, we can see the abstract expression of oil in different skin penetration states when opening each page, from shallow to deep, from less to more, and carry out the science popularization of the skin barrier on each page while exposing the core selling points of the product.
Let the passive reception of information become active reception in the interaction, and the unique interactive experience allows the packaging to deliver product value.