Kwangdong Choi's is a new functional health food brand created ba-sed on carefully selected ingredients and advanced pharmaceutical technology and contains its unique value by symbolically adopting such essential keywords as “Carefully Selected” in an effort to emphasize time-honored tradition and professionalism of the company. Symbolic graphic was added to Chinese characters representing each product group to further accentuate originality and emphasize unique functionality of products more distinctively. Simplified oriental calligraphy was developed for the names of products, and a sense of unification was granted to symbols.

Country
Korea

Year
2017

Client
KWANG DONG PHARMACEUTICAL CO., LTD

Affiliation
KWANG DONG PHARMACEUTICAL CO., LTD.

Designer
Lee sang min, Park gi ho, Kim min ki, Kim Kwang youn