The visual symbol created by LKK Rococo's design team for Guochen Chemical Co., Ltd. takes dots as the main identification of the whole brand, and distinguishes each plate through color and detail design.

In the detailed design, the logo of Guochen Coffee is mainly brown, and the image of coffee beans is integrated at the same time. Guochen creature is mainly green, which symbolizes vitality, with leaves as auxiliary graphics.

The three graphics maintain unified visual features and are easy to distinguish. Brand logo is now successfully applied to the online and offline sections of brand.