The space capsule series and tulip series foot tub design for Taichang. The lines with flowing soul reflect the semantics of streamlined design and the shape of wrapping around is similar to the curve of a car. The whole product gives people a scientific and technological feeling.
Trojan has been committed to the combination of modern technology and traditional culture, innovative business design services, to create a distinctive brand culture. We found that when Chinese consumers consume brands, they are no longer simply seeking status symbols, but more reflecting self-pursuit and improving their pursuit of their own connotation and taste. This time, Trojan horse provides personalized and high-quality products for Shanghai Taichang Health Technology Co., Ltd. (a professional enterprise integrating scientific research, production and sales of fitness massage equipment), which is in line with their consistent service purpose.
China's traditional brands represent the cultural tradition with Chinese characteristics, distinctive cultural characteristics and long historical traces. However, these brands put more effort on the word "old", instead of paying attention to the real emotional demands and consumers' demands, and did not bring forth the new.
However, in our opinion, traditional brands should have the driving force of innovation while having historical value and long-standing culture, and be able to combine the brand with future development. In short, "traditional brands" should be better understood as inherited brands, with the spirit of connecting the past and the next. The challenge of integrating traditional brand products with modern technology to create brand-new products is to change the living habits and cultural emotions of traditional consumers, but the new era will have corresponding culture and lifestyle. This is not only innovation, but also the inheritance of tradition and the continuation of culture.