JY-R700 is premium family-look BLUETOOTH SPEAKER which shares design language in Brand. It is using analogue dial as a common design to have unity intimating with acoustic sound which is identity of brand and it is using me-tallic Body which has understated tough impression to maximize premium image. It is a design to build premium brand image and unity about brand products through harmony lighting technique and me-tal material to suit attribute of product which is installed AMPLIFIER(vacuum tube) and PASSIVE RADIATOR of reinforced low tone.

Country
Korea

Year
2017

Client
Digitech

Affiliation
Real Design

Designer
geonil. Lee