"Sports Camera"-New experience of intelligent shooting, small body, promising.

Category: Product Design | Intelligent Hardware | Outdoor Sports Products
Service Content: Appearance Design | Structure Design
Service Date: July 2019

Background: With the development of the Internet, the upgrading of electronic products makes it too late to make any response, and the development of self-media has gradually shifted from text to video. With the emergence of a variety of video content, sports cameras have become hard-core products that can record daily life. It is smaller, more convenient and more suitable for multiple scenes than ordinary cameras, which can meet both sports needs and daily shooting. As a result, WOO DESIGN is working with WE COOL to build a new generation of intelligent sports cameras, which is a fun challenge. The process of creativity becoming a reality is not easy. The two teams work together to gather classics.

Insight: Sports cameras currently have certain technical barriers, and it is difficult to form relatively large advantages and differentiation in hardware. After online and offline crowd division and in-depth study of usage scenarios, fully analyze trends and markets. Focus on the problem of serious homogenization of product form and too strong sense of professionalism and equipment.

Strategies: 1. Small and fashionable appearance, no weight bearing feeling and easy to carry; 2. Reflect excellent three-proof function; 3. Present more photographing modes, record all kinds of playing methods at any time, can be shared anywhere, with changeable functions and flexible application. 5. Emphasize the quality of the product and the harmony of the environment, not limited to specific use scenarios

Design: Simple and neat in the use experience, abandoning complicated and useless operations, removing redundant decorations, making the use of materials more diverse, with details in place, touching people in details. Simple and integrated design, the shape is mainly round, the integrated design concept, as far as possible to reduce the disassembly of the overall shape more complete, and waterproof can also achieve better results. The middle frame of the body adopts a large area of non-slip silicone parts, and is matched with a sporty texture, which makes the overall simple shape increase the feeling of outdoor sports.
A person, a road, a person on the way, the heart moves with the scene, from the starting point to the end, perhaps happy, or sometimes lonely, as long as the heart is close, the most distant road is also close, you just need to move forward bravely, dreams will lead the way, how far the heart is, how far the footsteps can go, connecting the footprints into a lifeline. Use the WECOOL sports camera to pile up memories so that your youth will never fade.