Packaging Design of Coarse Cereal Flour with Fuxi Taste "Noodles Fun Zodiac Series"
The packaging design of "Noodles Fun Zodiac Series" miscellaneous grain flour is a packaging design of this zodiac series designed by Xi 'an Fulu Design Team for Fufeng Taste Brand. Fulu Design skillfully combines miscellaneous grain products with Chinese zodiac culture, which not only conveys the basic information of the products, but also brings more emotional resonance and storytelling to consumers.
In this series, each grain product is combined with a specific zodiac image, which not only makes the product easier to identify and remember, but also gives the product a unique cultural meaning and emotional value. In today's serious homogenization of the market, a creative and cultural connotation of the packaging design is often able to attract the attention of consumers, stimulate their desire to buy. The packaging design of flour in the Zodiac series is based on this point. Through the combination of unique Zodiac elements and miscellaneous grain products, it brings consumers a new visual and emotional experience.
1. Established "Fuxi Taste" Brand from 0-1
1. Brand symbol design
In Chinese culture, the word "fontanelle" is a very important auspicious symbol, which represents good luck, happiness and celebration. The element of "fontanelle" is refined as a brand identification symbol. The word "fontanelle" is concise and clear, with distinct visual characteristics and identification. In the process of brand communication, it can be used as a powerful visual element to make the brand stand out among many competitors and easy to spread and remember.
2. "Fuman granary, spread to thousands of families"
The brand focuses on the development and production of grain and oil products, and refines "Fuman Granary, Pass on Wanjia" as the brand communication language. "Fuman granary" means bumper harvest and prosperity, which is closely connected with the core attributes of grain and oil products, while "passing on thousands of families" combines it with the communication concept of the brand with the help of the auspicious meaning of the word "Fuman.
Packaging Planning and Design of 2. Whole Series Coarse Grain Noodles
1. "Noodles Fun Zodiac Series" -12 Coarse Cereal Product Planning
The category of miscellaneous grain flour plans to develop 12 kinds of products. The 12 zodiac signs are an important part of Chinese traditional culture. They have a profound historical background and a broad public foundation. The integration of 12 zodiac elements into the packaging of miscellaneous grain noodles is a kind of traditional culture. Inheritance and promotion, each kind of miscellaneous grain product is combined with a specific zodiac image, which not only makes the product easier to identify and remember, at the same time, it also gives the product a unique cultural meaning and emotional value.
Fulu Design official website: www.fuludesign.com