"inDare X AFIONA Yanli 』
Project time: 2021
Project Attribute: Beauty Makeup
Project area: full network
Service content: market research | brand diagnosis | brand upgrade | brand strategy construction | brand experience design | brand image design | packaging system design

InDare has joined hands with the brand "AFIONA Yanli" to carry out comprehensive strategic upgrade and brand creative design. Starting from the dimensions of store visit, user insight, service experience, brand strategy, visual construction, etc., the brand-new bright red, handwritten font and the "A" letter of brand name AFIONA are adopted as the main visual elements, echoing the brand slogan's "answer to your skin" and deepening the brand positioning and image of the "trustworthy skin research store, convey modern women's intellectual, calm, unique and insightful personalized skin care attitude.

@ inDare-a creative firm that "understands young consumption in seconds"
@inDare - Brand Strategy and IMC.