Korea On-air Cosmetic Brand 'RUE' seeks to display the sophisticated image of “Wannabe Seoul Girls” expressed through the Dynamic Korean Wave that attracts the world's attention, especially its broadcasting and media. With broadcasting and media, which li-nks the Korean Wave, as the motif, it develops beauty product designs that emphasize the elements of original ideas. Chic black and RGB, the three primary colors of light, are the signature colors of RUE K-Wave and express the uplifting sentiment right for Korea On-air Cosmetic. The basic Korean dots, lines, and planes have been modernly reinterpreted and the pixels and stripes of the graphic pattern have been inspired by broadcasting and media art to express the dynamic energy of Korean Wave.

Year
2016

Affiliation
DESIGN TEAM

Designer
jin-seon PYO, mill-na CHOI, soo-ryuk KIM, su-ha KIM, hye-won SHIN