Title: Packaging Design of Di Boer Pu 'er Tea Treasure
Brand Holding: Yunnan Tianshili Diboer Biological Tea Group Co., Ltd.
Original Designer: Tiger Pan
Executive designers: He Yuxuan, Wang Han
Craft design: Xie Zhangkun, Lu Miaorong
Video Production: Liu Sijia

The beauty of Chinese style contains thousands of years of cultural heritage in China. We take the most concise and powerful Chinese cultural symbol-Chinese characters, as the design element of this time, and arrange the elegant and timeless Song style in different forms to express a poetic and pure beauty, which increases the luxury and simplicity of the product. Tone, the whole presents a classical temperament like a book.

The 10-pack push-out structure realizes the purpose of being easy to carry and having certain social attributes. The 40-pack is to pack the 10-pack together, and the way to draw out is like drawing out books, which is convenient to take and beautiful. The 100 support is designed in the form of 10 × 10, and each 10 is placed in a shuttle-shaped inner bag, and the outer layer is covered with beige corrugated paper and pasted with golden leaf gold foil to increase the value of the product. Externally, unconventional tinplate boxes with thin and delicate tops are used, and the process details of bronzing and UV add extremely elegant process texture.

The vision of the whole set of products is combined with the exquisite Pu'er tea pattern, emphasizing the attributes, visualizing and spatializing the text and language, so that the font and unique rhythm resonate, showing the feeling of high-end good tea.