Project side: a tree

Award: London Design Award 2024

Reporting Agency: One Point Design Consultation

Our service: award declaration | visual communication | booth construction | warehouse logistics



Zhan Mu is located in Tacheng area of Xinjiang. It is a comprehensive animal husbandry enterprise integrating breeding, breeding, processing, transportation and sales. In order to highlight the unique strengths and value of its products, Shamu reimagines itself with a new identity, combining innovative design concepts with unique visual elements to convey the essence of its culture and its commitment to high quality. In an industry where many brands only tout quality and flavor, ZHANMU stands out for its groundbreaking "100 Day Lamb" concept. This focus on lambs raised over a rigorous 100-day period speaks volumes about the brand's commitment to respecting natural growth rhythms and traditional agricultural practices. It also resonates with discerning consumers looking for a top-notch, authentic lamb experience. In addition, the brand logo creatively combines the distinctive characteristics of the eight white lamb, the cultural symbolism of the Xinjiang yurt, and the elegant and stylized brand name. The vibrant color palette-blue, white and orange-not only invigorates the design, but also emphasizes ZHANMU's strong market influence and regional characteristics, establishing a deeper emotional connection with consumers. The new packaging design tells the story of "100 Day Lamb" intuitively. Each package, inspired by the green of the lush prairie and the black of the earth, tells the story of where the product came from. The medal motif, which features the number "100," is not only visually eye-catching, but also symbolizes the brand's commitment to 100-Day Lamb. In addition, the detailed illustrations of Bashibai lamb create a strong visual impact, reinforcing the brand's dedication to nature and quality. This portable box has been carefully designed, focusing on practicality, convenient for long-distance cold chain transportation, and convenient for consumers to carry when buying.