Design Organization: horidesign and One Design
Project product: hand-held ironing machine (steam iron)
Service Brand: daewoo Daewoo
Service Content: Product Planning/Product Design

Sharing of Design Experience:
It has been nearly two years since the last design of Daewoo HI-029 hand-held ironing machine (steam iron). Although it has always maintained the status of insider first, with the passage of time, no one can guarantee how long it will last! So began the planning of a new generation of successor in the future......
Sometimes the ideas of the designer and the client may not necessarily reach an agreement, which will lead to the birth of the coordination product. However, if the ideas of designers and clients are always accepted from the beginning, it will indicate that the new generation of products have the potential to become explosive products.
Although everyone's opinions were unified from the beginning, it does not mean that the design is over. As the next generation of kings with high hopes, we have chosen to continue to carve, and these carvings are only for the pursuit of perfection! The process is long and cumbersome, but no one feels tired in the process, because everyone has the greatest high hopes for this work, and everyone is looking forward to it......
As a new generation of successor, we should have better design ideas. For this reason, we have chosen a new design direction-to dig deep into the "steam age". As a steam iron, the most basic core is steam, so we look for clues to the heyday of steam in the 19th century.
The steam age is an era of special charm, and various mechanical applications have exploded at this stage. At the same time, it is also between the integration period of new technology and traditional aesthetics. We also firmly grasp this feature for design.