Name of Work | Ruixing Hanging Ear Coffee 2.0 Series Packaging
Brand Holding | Ruixiang Coffee (China)
Original Design | Tiger Pan
Executive Design | Xia Xue Danjiang Zhiyi
Illustration Performance | Yi Pingjiang Zhiyi
Craft Presentation | Xie Zhangkun Zhou Jinyan
Visual Presentation | Zhu Yuling
Project Management | Peng Lei
Promotion Organization | Xiang Lingli

Just listen to the place of origin is beautiful.

Every young person who loves coffee may be very familiar with these high-quality coffee beans from the country of origin. Colombia Vera, Ethiopia Yegashefei, Yunnan Pu'er, Sumatra Mantning... However, the vast majority of people may not have experienced the attractive local conditions. This has left enough room for imagination for our creation.

Coffee itself grows in the tropics, and the 2.0 series is inspired by the enthusiastic wildlife of each country of origin. We use the form of illustrations to reflect the characteristics of regional objects. Each scene brings together wonderful stories of coffee origin to distinguish single items more effectively. Capture the microscopic world of natural plants and the unique customs of exotic areas, and convey the wonderful scene of harmonious coexistence of people, animals and nature.

Home economy is gradually promoted to the main theme of current consumption, home can also realize coffee freedom. In addition to internal emotional communication, online packaging looks more at "face". The new 2.0 series retains the original packaging information layout and maintains consumers' cordial familiarity with this product. Five different coffees are connected in series, with unified vision and strong rhythm. Each coffee is full of personality.