Fancy Poupée is a brand new and professional pet lifestyle brand. They use scientific and rigorous product design to help pets get a better life. In the growth period, they need the audience to be able to better understand and remember them, but the lengthy naming of small languages is a serious drag on brand communication.
Therefore, we reduced the complexity to simplicity, extracted the initial letter FP for graphical creation, and designed a strong symbol on the basis of the grid, which is concise but can make the audience recognize and connect the two through abbreviations.
At the same time, we have set up an independent grid system for FP. Through this system, we can complete the systematic visual presentation. The grid and the grid form a rigorous and rapid expansion system, which visually shows the trustworthy side of this new brand.