Imperial Mouse Xianrui is a self-created brand about the Year of the Zodiac, which represents the Year of the Boxer (2020 Year of the Rat). Brand building, whether naming, font design or LOGO design, needs to be integrated into story culture. Different zodiac rats represent different blessings. They have derived red envelopes, New Year pictures, postcards, mobile phone cases, tea cans, gift boxes and other items, giving rats a modern image. The traditional elements of the Spring Festival are extracted from the creation, using minimalist illustration. The use of geometry, deformation and other elements to mix and match will be different from traditional illustrations. Considering minimalism, try to combine traditional elements with modern packaging design to present unique packaging effects. Graphic/Creative Design: CeTnx Project Management/Editor: CeTnx Illustration Design: Jia Yi and Yan Ling's Works Perfect on March 30, 2019, Need to Be Strengthened. PS: From the beginning of brand naming to the application of development, you need to be patient. I hope you can give me your advice, and some subsequent works/projects will be updated one after another.