When shopping in the supermarket, careful you must have found their various kinds of packaging, all kinds of goods need to have different packaging, good packaging design can always be remembered at a glance, and play a role in publicity and promotion. Whether it is a time-honored brand or a new brand, it should pay attention to the combination of packaging design and brand concept, not only without losing the traditional heritage and cultural connotation, but also with young and innovative dynamic elements, so as to win the recognition and love of consumers. In pursuit of high-quality quality and service, the product packaging revolves around the brand concept of "refining the most important things", suitable for those who like delicate sips, reflecting the high-level sense of the product, the overall visual simplicity and elegance, and a modern sense. Through the exploration of the concept of red wine packaging design, we found that good packaging design can enhance the reputation and popularity of red wine brands. Packaging design needs to meet the aesthetic needs of the target consumer groups, consistent with the positioning of the red wine brand, focusing on uniqueness and creativity.
Beer packaging should meet the aesthetic needs of the target consumer groups and brand positioning, and pay more attention to the uniqueness and creativity of packaging! Only in this way can we have better sales effect and reputation, and win the favor and trust of consumers.