This product is the whole case design commissioned by FurReal, from the early product research to product form and CMF design to structural communication, all are designed by our team.

User portrait: first-tier cities emerging ladies, high-income groups, the product quality requirements are relatively high. I hope I can provide better quality of life for my pets and facilitate my life at the same time.
You need a retractable leash that is beautifully designed and easy to carry, so that you can take your pet out anytime, anywhere
Hope that the product can adapt to the needs of different occasions, such as shopping, walking, travel, etc.
Hope that the product can have good durability and safety to ensure the safety of yourself and your pets
From sketch to CMF to structure, we basically spend most of our time on improving the hand feeling, grip feeling and use experience, hoping to give female users smaller and more comfortable products. In order to realize this, we have revised a lot of versions and printed a lot of real objects, hoping that the purchased users can experience our intentions. The only deficiency is that we did not follow up on the keys in the end, and the modification of the following structure was not in our expectation, which is a small pity.
Finally, the new product has been sold out and won the United States this year.