The birth of the first generation of K-buckets (2015): Graphic design is one of the very important links in the fast-moving consumer goods industry, and it shoulders the most direct means to convey brand characteristics. In this design, we first defined the themes to be expressed "fresh and delicious", "modern classical" and "inclusive and satisfied" and then refined the design elements according to the themes. K remember the rice bucket to bring consumers the intuitive feeling of "serious cooking", which is nothing better than hand-painted style patterns. Designers spend a lot of energy, using abstract and intuitive expression to draw fresh raw materials, and then lay them flat on the surface of the bucket body, forming a sense of satisfaction of fruits and vegetables in the garden.