Project background: Lenovo has been working with us for a long time, and each cooperation has created a different product. This time the crowd is trendy young and children, customers hope that we can break through the previous conventional thinking, redefine the product, and create the explosion in the microphone again.

User needs: users need to break the traditional microphone design style of products, reflecting fashion, small fresh, show their own personality.

Product strategy: in line with miniso's younger and more beautiful brand image. User pain points: traditional microphones face the big aesthetic of older users and do not face the product image of younger users.

Solution: 1. The whole machine is drawn in four-way, the clamping line is cleverly hidden, the net head adopts a buckle fixing process to increase the firmness of the net head, break through the traditional dispensing process, and meet the requirements of environmental protection. At the same time, the product processing technology is simplified, and the professional DSP sound effect makes the microphone sound purer and intelligently noise reduction. 2. Fashionable modeling, super simulation, simple modeling, fresh and natural color matching, all-digital DSP Bright K-song microphone.