Title: Damascus Rose Pure Dew
Customer: Beijing Shengruo Poetry Co., Ltd.
Designer: Qi Shuwei
This service project: brand naming, brand Logo design, brand strategy, selling point combing, product design

A textured image can naturally bring a magnificent expansion space. Magpie traces back to European royal art, deeply controls the details of landing, and finally establishes brand trust-this is a reliable, true and complete brand with extreme pursuit.
As a start-up brand, Magpie uses the self-developed "packaging super communication method" to quantify the product characteristic data and summarize it into visual graphics.
Magpie continues to use brand positioning, combined with European Renaissance decorative arts, to explore the relationship between people and plants and art, and finally presents an elegant but not ostentatious, classical and fashionable temperament.
In the selection of elements, Shengruoshi hopes that the product can better communicate with consumers in the Chinese market. Magpie reads Chinese and Western historical documents according to the characteristics of product hydration, and finally selects dragonflies as the main element. Dragonflies in China imply good luck, health and good luck, and career rise; in terms of imagery, dragonflies have a subtle relationship with water; dragonflies fit with the soft and light image of women, and coincide with the image of the elves in the elf rose.
The packaging simulates the blooming form of Damascus flowers. At the moment of opening the box, a Damascus rose blooms, and the dew is taken from the flower, which is hidden in the unique distillation process of Saint Ruo's poem, pure and noble.

Project Name: Elfrosa Hydrolat of Rosa Damascena
Client: Beijing Elfrosa Co., ltd.
Designer: Shuwei Qi and Pica Lab.
Item: Brand Naming, Logo Design, Brand Strategy, Unique Selling Point Analysis, Packaging Design.

In this case, Pica Lab create a ritzy figure by the idea of royal arts, endeavor to perfect every detail to help the brand building trust - to give customers an impression that the brand is reliable and admirable for its unstoppable aesthetic pursuit - which is the fatal challenge for a new brand hitting the local market.
For the start-up, Pica Lab help analyzing the product's unique selling points and visualizing them. In this way, the customers would recognize its special characteristics at a glance. In coordinate with its market positioning, the team choose the renaissance style for the key visual. People in that period cared about the relationships between themselves and the nature, which is exact the brand's proposal - to arouse its customer the awareness of self-care.
As for the visual elements, along with the rose, the Lab choose dragonfly as it has a mysterious relationship with water. In china dragonfly means happiness, healthy and success in addition. The figure of dragonfly is as slim as a lady, refer to the elf in the rose.
The Lab also adjust the die-board design. When customer opens the box, she will find a blooming rose, and the hydrolat lies in it. This plot would boost the impression that the hydrolat was extracted from the bud, which is rather pure and valuable.